Old Globe

Local SEO

Five Star Reviews and correct GPS directions

Local Search Optimization

It should go without saying but consistent Name, Address, and Phone Number (NAP) Data helps people in your Culligan territory find you and your website and improve your local Google rankings. As a result, Fusion Digital can make sure that the NAP data for your franchise location is complete and comprehensive so that your phone is ringing. 

 

Fusion Digital has explored new strategies to determine best practices for positive results on local rankings:

 

  • On-Site Structured Data

  • Review Solicitation

  • Google Local Posts

 

Fusion Digital has experienced greater organic search results when these methods are in place. Fusion Digital can control a larger area of the “Knowledge Panel.” This is the data that appears on the right-hand side of Google’s search engine results page. It may include a map, recent posts, reviews, and photos of your location.

Review Soliciation

In a recent study by BrightLocal, it was found that the majority of consumers think that online reviews that are older than 3 months are not relevant. The same survey shows that under half of consumers say they would consider using a business with fewer than 4 stars.

As a result, Fusion Digital has strategies to make it easy for your customers to leave reviews, removing clicks from the process and ensuring it’s easy for people to leave feedback when they are happy. 

 

Fusion Digital’s technology contacts your happiest customers asking them to share what they love about you on Google, Facebook, or other niche-specific and relevant platforms.

 

These reviews will display on the right-hand side of the Google Search Engine Results Page and in Google Maps. Most Fusion Digital clients choose to include these reviews on their website too.