Social media is an excellent platform to connect with your audience. Whether they are online to take a break, as a distraction, or to research something, your appearance and presence on their feed can have a huge impact on brand awareness and recognition.
Here are three easy DIY ways to strengthen your brand’s social presence.
Social Impact and Community Involvement.
Many business owners are passionate about community involvement or choose a social impact initiative that is important to them. However, just because you are involved in your community doesn’t mean anyone knows about it.
Use your social media accounts to promote your involvement and activity in the community, be it sponsoring the local football team, being part of the Fouth of July parade, or showing appreciation for emergency services in your area by providing your product at their events. By joining local online groups and sharing your efforts, the community will come to recognize and appreciate your brand, placing you at the forefront of their mind when they need your product or services.
Let your posts reflect who you are and what you represent so that the wider community can connect with you and look to you as an expert and a local representative of your area.
Boost Employee Morale and Brand Pride.
Nothing makes a person feel more appreciated than a public declaration of appreciation for that person. Social media is the perfect way to praise your employees while at the same time making them proud of the company they work for.
Many tag their “employee of the month” award when they post about the recipient on their Facebook, LinkedIn or other social media accounts. Naturally, your employees become publicly recognized as hard-working and appreciated individuals, leading to their appreciation and loyalty towards the company and, more specifically, to their manager.
These small steps and actions of appreciation give your company a good reputation, both from the clients’ and employees’ perspectives, as a good and desirable place to work.
Share Promotions and Special Services.
Your posts don’t all have to be about everyone else. Use the space to promote new products and advertise special services that you are offering your community. Posts about discounts and promotional offers should be in moderation…no one wants to “be spammed,” but at the end of the day, it’s business.
Just be smart about the nature and wording of the posts. You want to ensure that you are posting in your unique voice and that your company and services set you apart from your competitors.
These three tips are super simple for anyone to do on their own. Of course, this should be paired with a well-structured and planned social media marketing strategy, including paid advertisements.
Speak to us today about how we can help you promote your business on social media and guide you through your own social media posts for maximum exposure.